The United States Department of Education is making bold moves toward cleaning house and we will talk about some of those that affect you as a parent of a soon-to-be college bound child directly. We do not want to leave out the millions of Americans that are returning to school and are the students themselves-but the largest percentage of school bound individuals are still under the dependent financial care of the parents. We titled this posting debt consolidation breaking news for a very good reason. That reason is as we go forward towards Halloween in the month of October it is time to start laying the groundwork for the upcoming winter school session in most parts of the United States.Reformation in AmericaAs debt consolidation is being reformed in America today and with President Obama taken the reins on so many financial concerns it is important that you know something about the debt relief situation going on the country. While you may consider yourself well-versed in the basic modality of what debt relief actually is you need to understand how that relates to the student loan obtainment for your incoming freshman. There are literally millions of freshmen that enter colleges and universities and technical schools all across this great country of ours and it is important that the parents of these soon-to-be college educated children know where to turn to for advice and information about that all-important student loan issue.Department of Education EnactmentsThe most breaking news that involves debt consolidation includes the actions of President Obama’s administration as well as the Department of Education directly. The administration has mandated through acts of legislation and other such legalities that the middlemen are now cut-out of the equation for all concerns about student loans.Saving MoneyWhat this does right away is to save you, the American taxpayer, at the very least $500-$1000 a year in monies that was going toward the pavement of the third-party providers for student loans. Now that there is a direct-line of communication between you, the parent of the college-bound child, and the Federal government, which is the Department of Education, the streamlining of this form of financing of a college education is clearing up.Great IntentionsWe wanted to give you some earth-shattering as well as fundamentally groundbreaking news but in reality the debt consolidation world has so much going on it is important that we focus on the present and future and not so much worry about things of the past. If you are a parent of a student who is presently in high school you understand this and you understand that the future belongs to our children. With debt consolidation clearing the household and freeing up cash that would have been spent on credit card revolving debt and other unsecured debt loan accounts you will be that much closer to financing the dream of your child and of yourself of completing a college education in America in the 21st century.
Tag Archives: Finance
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.